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Case study - Events and Conferences (Pharma/Travel)

A lot of the work we do is confidential so we are unable provide details but below is an example of what we can deliver.



eyeforpharma - pharmaceutical and mobile marketing
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Client:  EyeForPharma & EyeforTravel

- Events and Conferences
- Travel / Tourism / Hospitality
- Pharmaceuticals / Biotech
- UK
- Germany
- Czech Republic
- Canada


What do EyeforPharma do?
The client is a well known conference organiser in the sector of Pharmaceuticals and Biotechnology. They organise large events throughout Europe and these events are well received and well regarded.


What did they need?
EyeforPharma understand that their business relies on effective promotion and that the website is an integral part of that strategy. They wanted to see how they could further increase their marketing effectiveness and engaged Naxtech.


What did Naxtech do?
We carried out a website healthcheck and commentary based on the client’s marketing plan.  As a result we identified that the site was not being returned in searches for some of the client’s products and that some geographic locations were producing little traffic.  We monitored the website and helped the internal marketing team  increase the visibility and help direct the buying behaviour in multiple countries, nike free run 3 including the UK.   The client also engaged us to look at their competitors and provide intelligence on the best ways to build links and promote the site.  We also supplied the client with a detailed list of prospects for an email marketing campaign.


What was the result?
eyefortravel - travel distribution and onine marketing in tourismUpon project completion the conference’s delegates number doubled and the conference attracted the attention of new leads (delegates and sponsors). The email marketing campaign produced a number of leads that are being followed up.  The client was impressed and has now engaged us again to further increase customer traffic and create new leads.  Following this, we were invited to replicate the same results in other parts of the business such as EyeforTravel which specialises in the travel / tourism / hospitality sectors.


What Services did we supply?
Email marketing, Multilingual SEO, SEO Research, Website Healthcheck and Competition Analysis Studies.





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