Case Study - eCommerce and Online Shopping

A lot of the work we do is confidential so we are unable provide details but below is an example of what we can deliver.

 

Client: Greek Sandals

Services:  Web development, SEO, System Integration, Google eCommerce, Google Shopping, Email marketing, eCommerce

 

Brief
As a long established business the company of Pagonis Bros handmade leather products was seeking ways to increase its sales via utilising their expertise with the sales and marketing tools ecommerce provides. With that in mind, they required a technology partner rather than a simple supplier, nike free 4.0 who could guide them through the process of going online and helping them with both the technology and marketing side of the project.

Strategy
Naxtech's 6-stepped and highly targetted approach pleasantly suprised the client who worked alongside the agency with a view towards achieving the best possible results both from a sales, marketing and ecommerce viewpoints.

 

Execution
As per the client's requirements, Naxtech introduced a combination of technology platforms and functionality ranging from ecommerce, accounting integration and CRM to email marketing and intagration with Google Product Search and Google eCommerce. This includes multi-lingual and multi-currency capability for future expansion.

 

Results
The results were phenomenal from the beginning, without even engaging in PayPerClick activity. The automated export to Google Product Search, along with the organic SEO work and email marketing enabled the Greek Sandals website to pay for itself within a short period of time, while at the same time achieving long term results without high ongoing costs. This lead to 100% ROI within 9 months. Following this, the website was featured on national television (breakfast show) and was also mentioned in Vogue magazine.

 

 

 

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