Case study - Tourism, Hospitality, Email Marketing

A lot of the work we do is confidential so we are unable provide details but below is an example of what we can deliver.

 

Client: Hong Kong Polytechnic University Sectors: - Academic - Travel / Hospitality / Tourism

Countries: - China (Hong Kong)

What do Hong Kong Polytechnic University do?
HKPU are one of the largest Educational Organisations in China with over 29000 students, 3500 staff and 176 courses, including a number of courses in Travel, Tourism and Hospitality

What did HKPU need?
They already have an effective and highly used website and wished to further develop their marketing and research activities at the lowest possible cost.

 

What did Naxtech do?
The client engaged us to do an email campaign. They wanted to target senior tourism, travel and hospitality professionals in specific business types, nike free run 3 sizes and geographies. We provided a tailored mailing list and also consulted on deliverability and spam filtering issues.  

 

What was the result?
Out of a total of 3300 emails sent we achieved a  10% conversion rate (compared to the industry standard of 1-2%) which contributed to the university’s research and helped secure further funding for the university.  The entire project cost under $1500 so the client was very happy with the return on investment.

 

What Services did we supply?
Email marketing and tailored mailing list data.

 

 

 

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