Naxtech.com: Internet Services - online marketing, search engine optimisation and business consultancy. Tourism, hospitality, travel and local government specialists. We also provide: search engine optimization, web development, business hosting, content management, gds representation, email marketing, ppc campaings, webcasting and streaming, live radio, geosensor, online payments, e-commerce, portals and solutions for small businesses and the self employed.

<h1>Organic search engine optimisation/optimization and email marketing.<a name="emarketing1" id="emarketing1"></a> Electronic, Email & Search Engine Marketing </h1> <h2>Search Engine Optimisation (SEO) and Internet Marketing </h2> A website would have no value if noone could find it. That is where Search Engine Optimisation comes in. It improves your website so that it gets a higher ranking on search engines. But as each search engines are under constant change and as each one reads the contents of a website in its own way, it requires a lot of ongoing maintenance to keep a website at a good position. One of the main differentiators from firms similar to ours is the fact that we are also experienced in promoting businesses online, in English as well as non-Latin based languages such as Greek and Chinese.  In other words we are able to perform multiligual search engine optimisation for you website. You can view some <a href="http://www.naxtech.com/clients.asp">search engine optimisation and seo examples</a> of our work on the <a href="http://www.naxtech.com/clients.asp">work and clients</a> section of our website. The results of our SEO activities are easily visible in the traffic our customers' websites receive: <blockquote> </blockquote>   Generally speaking, the process of organic/natural search engine optimisation consists of three distinct phases. <ol> <li> Initial Analysis <ul> <li>Positioning analysis</li> <li>Analysis of current <a href="services.asp">SEO</a> (search engine optimisation/optimization) performance</li> <li>Strengths and weaknesses</li> <li>Competition analysis</li> <li>Technical platform analysis</li> <li>Search term and phrase profiling</li> <li>Keyword phrases with high traffic and low competition</li> <li>Search engine crawling and spidering improvements</li> <li>Technical review of the site including link and programming structure</li> <li>Content analysis for all key pages </li> </ul> </li> <li>Detailed Analysis and Recommendations for search engine optimisation <ul> <li>Specific on-site seo recommendations</li> <li>Technical and platform-specific search engine optimisation recommendations</li> <li>Recommendations for: Alt and <h> tags, titles, page descriptions, other page elements, and structural elements.</li> <li>Implementation of 301 redirects </li> <li>Additional web server logs analysis</li> <li>Recommendations on copywriting and wording within the website contents. </li> </ul> </li> <li>On-going search engine optimisation activities <ul> <li>Link building</li> <li>Development of landing pages for specific target markets or groups</li> <li>Copywriting</li> <li>A/B and MultiVariate Testing</li> <li>Translation and promotion to foreign markets and search engines</li> <li>Press release and/or Article submission</li> <li>Ongoing <a href="services.asp">SEO</a> monitoring, analysis and reporting</li> <li>Additional web analytics report</li> </ul> </li> </ol> We always aim to customise our service to your particular needs, so whatever the requirements we will try to help. We can: <ul> <li>Allocate 1-2 days / month for adhoc and on-demand consultancy and search engine optimisation</li> <li>Provide technical, SEO (<a href="services.asp">search engine optimisation</a>) and <a href="services.asp">online marketing recommendations</a> during the development of your projects</li> <li>Liaise directly with your technical team and take responsibility for the project management and development of your internal or external projects</li> </ul>   Search engine optimisation can also be combined with other online marketing activities and practices to produce the best possible results. For instance: - Geosensor: (<a href="http://www.naxtech.com/products.asp#geo">http://www.naxtech.com/products.asp#geo</a>) which allows you to track the location of your online visitors and handle or direct them appropriately.  For example you can show different things on your homepage depending on the origin of the visitor, or show different advertising to visitors from different countries. - Email Marketing: allows you to automatically manage mailing lists as well as categorise them.  It also enables you to measure and track reads, clicks, and customer preferences of your email campaigns or newsletters. Our email marketing platform also includes scheduling, personalisation as well as triggers. This URL is a very simple example of how to send emails using our email marketing platform: <a href="http://emarketingkb.naxtech.com/idx/61/0/">http://emarketingkb.naxtech.com/idx/61/0/</a>        <h1>eMarketing: Email Marketing - Search Engine Marketing (SEO, PPC) <a name="emarketing2" id="emarketing2"></a></h1> Pay-per-Click (PPC), SMS and Email Marketing campaings are some of the most popular and effective online marketing methods which can be used to compliment the results of search engine optimisation. <a href="http://emarketingkb.naxtech.com/idx/61/090/article/" target="_blank">Click here to see how our email marketing system works</a>. Naxtech can: <ul> <li>Provide management of Email, SMS, and Pay-Per-Click campaings.</li> <li>Develop Online marketing and promotion functionality built into your own website.</li> <li>Introduce commission-based applications to your existing systems.</li> <li>Streamline your online processes and improve the user experience.</li> <li>Help you market your products in an efficient and cost-effective manner.</li> <li>Provide you with an email-marketing solution that will lead to repeat-customers and marketing performance tracking. </li> <li>Develop and make use of insourced as well as outsourced solutions. </li> </ul> For more information feel free to browse the knowledge-base of our online <a href="http://emarketingkb.naxtech.com/" target="_blank">email marketing</a> solution. Through it you can find out how we can help you market your business and measure results.   <hr noshade="noshade" size="1">     <h1 align="left">WebCasting - Streaming (Radio/TV)<a name="streaming" id="streaming"></a> Broadcast a live event, video or even live radio. Use video in your email campaigns.</h1> Streaming and Webcasting in general has been prohibitive to businesses for a long time due to its high cost. But as technology evolves, Naxtech uses it to minimise marketing costs. With that in mind, Naxtech is able to offer streaming and webcasting solutions for: <ul> <li> <h2>On-demand presentations, video, audio.</h2> </li> <li> <h2> Live Radio Broadcasting</h2> </li> <li> <h2>Live or On-Demand Television.</h2> </li> <li> <h2>Email marketing newsletters that include audio or video. </h2> </li> </ul> Example requirement: You want to send an email newsletter to 9,000 healthcare professionals, which includes a promotional video, presentation or broadcasting of event. But: <ul> <li>to include a video would make your newsletter ineffective as it would take too long to download, or it would be rejected by email servers.</li> <li>to link to a video file stored on your web server, will flood your server with traffic which may not be able to handle and could make your website/server practically unusuable.</li> </ul> The Naxtech solution: <ul> <li>A results-measurable email campaign combined with</li> <li>A video streamed by a media server in various formats </li> </ul> Benefits: <ul> <li>Measureable campaign performance. </li> <li>Business Intelligence: Know who is interested in what. </li> <li>A video streamed by a media server in various formats <ul> <li>Leaves your website or server to serve users without interruptions.</li> <li>Provides an easy and smooth presentation of your message. </li> <li>Increases prestige for your business and your services or products.</li> </ul> </li> </ul> Various providers will quote you very high, or even very low, costs for a streaming solution. But we do things differently: For Naxtech the result comes first; not the technology, not the budget and not custom or practice. Because all that matters is the results that your business will see. So we work based on your requirements, objectives, and budget to create a streaming solution that is reliable, professional and will help you to achieve your business goals.   <hr noshade="noshade" size="1">     <h1 align="left">All-in-One web service <a name="all" id="all"></a> Website development, hosting, management and search engine optimisation / optimization (seo).</h1> There is no better offering for your business than a complete internet solution. At Naxtech we want to create a solution that will actually make a difference for your business. There is a plethora of IT companies who will promise you increased performance or the introduction of certain functionality, but only Naxtech allows you to focus on your business without having to worry about establishing and maintaining a reliable internet presence. For Naxtech the result comes first; not the technology, not the budget and not custom or practice. With that in mind we would be more than happy to look at your requirements deeper with a view towards identifying the best course of action for your business. Only your satisfaction could  make us happy. . <hr noshade="noshade" size="1">     <h1>IT and Internet Services<a name="internet" id="internet"></a> Search Engine Optimisation, Content Management, e-Business, Web development, System Integration, Reservation systems & Online Payments.</h1> At Naxtech we provide a comprehensive set of IT and Internet Services aimed at any business size. Our services include: <ul> <li>Web Development with tools and programming languages such as: <ul> <li>ASP and ASP.NET on Windows 2000/2003/2008 Server and .NET 2.0/3.0/3.5</li> <li>Lotus Notes and Domino</li> <li>Dynamic & Database-Driven Websites</li> <li>E-Commerce, Online Shops and Online Payments</li> <li>Search Engine Optimisation and Promotion</li> <li>Internet Broadcasting for radio stations</li> <li>Online Customer Support Systems </li> <li>Reservation and Booking Systems </li> </ul> </li> <li>Training, for programmes such as: <ul> <li>ECDL  (European Computer Driving License)</li> <li>MOUS (Microsoft Office User Specialist) </li> </ul> </li> <li>Software Development & Programs made Specifically for YOUR Business (software is EXACTLY as you want it to be) for areas such as: <ul> <li>Small Businesses</li> <li>Hotels</li> <li>Solicitors</li> <li>Language Schools</li> <li>Accountants</li> <li>Estate Agents </li> </ul> </li> <li>Networking, Computer Networks <ul> <li>Enable exchange of information of your computers in your office</li> <li>Centralise control and storage in your business, Simplify disaster recovery and backups</li> <li>Enable your employees to Share information</li> <li>Provide Internet Access Services in your B&B, Studios, Hotel </li> </ul> </li> <li>Business Consultancy for the internet age <ul> <li>How to setup and market yourself, your business, products or services</li> <li>Marketing</li> <li>Business Strategy </li> </ul> </li> <li>...and more.</li> </ul>   <hr noshade="noshade" size="1">     <h1>Managed Hosting<a name="hosting" id="hosting"></a> Business hosting that lets you focus on what you do best: your business.</h1> Naxtech's managed hosting service does exactly what its name says: We manage your hosting for you and let you focus on your business. We do the work and the worrying about servers, traffic and website uptime. <blockquote>.</blockquote> <hr noshade="noshade" size="1"> <blockquote>   </blockquote> <h1>OutSourcing - Outsourced IT Services <a name="outsourcing" id="outsourcing"></a> Let us help you deal with your increased workload or specialised knowledge </h1> It is apparent that many organizations today are making the decision to outsource to deal with increased workload. In today’s global marketplace outsourcing has made itself accessible to many organizations on a National and International level. Through outsourcing, companies today have the ability to develop competitive strategies that will leverage their financial positions in the ever competitive global marketplace. Outsourcing is also successful in increasing product quality and/or substantially lowering firm and consumer costs (e.g. increases the quality to cost ratio). Naxtech is glad to be able to provide outsourcing services to businesses worldwide, to enable them to: <ul> <li>Tackle increased workloads without a drop in performance.</li> <li>Deal with IT and Online Marketing issues that require specialised knowledge.</li> <li>Respond to temporary or seasonal demands.</li> <li>Take on new additional projects and clients without having to permanently increase workforce numbers. </li> <li>Lower costs for your business. </li> </ul> <h1> Search engine optimisation (SEO) in Chinese (Baidu, Google, Yahoo, etc) and Chinese translations</h1> We are now also able to integrate <a href="http://www.translate-to-chinese.com" target="_blank">translation services (Chinese)</a> as part of our servic or even do. Visit <a href="http://www.translate-to-chinese.com" target="_blank">www.translate-to-chinese.com</a> for more details. Alternatively you may use our <a href="http://www.translate-to-chinese.com/free-english-to-chinese-translation.html" target="_blank">free chinese to english translation service</a> tool. <hr> <h1 align="left">CMS Afroditi<a name="cms" id="cms"></a> A Content Management system for the small business and the self employed </h1> CMS Afroditi is a content management system, powerful and user-friendly, aimed at Small Businesses and the Self Employed. Features and benefits: <ul> <li>Friendly to search engines: Search engines can easily "read" your website's content, and classify it based on the keywords and phrases you choose. </li> <li>Extremely easy to use: Create the content of your website just like you would with a Microsoft Word document.</li> <li>Instant changes to your website: You can change your website yourself. you do not need to pay anyone to make the changes for you.</li> <li>Respond to competition and market trends: Instantly update your website to make use of seasonal offers or update the content. </li> <li>Flexible site design: You can easily refresh your website's design. All you need to do is to create a new template and your whole site will be updated.</li> <li>Cost Effective: No recurring fees, no maintenance fees, no web developers to pay to make changes to your website for you.</li> <li>Customisable: Your website can be customised to extend the functionality of the content management system. </li> </ul> CMS Afroditi is NOT a mass-market product. It is a customisable solution aimed at small businesses and the self employed. For such businesses it can do wonders as: <ul> <li>It allows business owners to control content and structure</li> <li>Businesses do not have to pay for someone to make changes for them</li> <li> The system is search engine friendly</li> <li>Extremely flexible in terms of design changes and </li> <li>it can also be configured to support any language you can think of, from Arabic and Greek to Chinese and Italian. </li> </ul> CMS Afroditi is specifically for SMEs (small and medium enterprises) and not for everyone. It attempts to strike a balance between design flexibility, ease of use/management, and search engine optimisation. You could copy and paste the files on your PC and the website would still work. There's no need for database setups, etc. It can even be customised to work with flash and whatever else you want. There is a variety of CMSs (content management systems) which can do amazing things and a lot of them are open-source/free, but they do not address the needs of the non web-savvy small business user who is looking for an easy and effective way to manage his/her site. CMS Afroditi is a responce to specific needs in the small business market and is not appropriate for any type of website. But for its niche market it really is an excellent offering. Its cost includes: <ol> <li> custom web design</li> <li> content management system</li> <li> submission to search engines</li> <li>search engine optimisation advice (optional)</li> </ol>   <hr noshade="noshade" size="1">   <h1>GDS Representation<a name="gds" id="gds"></a></h1> This is the way to get your hotel listed on: Worldspan, Galileo, Pegasus, Expedia.com, Travelocity, and other popular internet sites as well as to bring your business in front of travel agents around the globe. However, GDS Representation is the term normally used for appearing on GDS, IDS and ADS systems. GDS or Global Distribution Systems are computerised systems used to store and retrieve information and conduct transactions related to travel. They are in essence what is called 'central reservation systems'. Originally designed and operated by airlines, they were later extended to travel agents as a sales channel. Airlines have divested most of their direct holdings to dedicated Global Distribution System companies, and many systems are now accessible to consumers through Internet gateways for hotel, rental car, and other services as well as airline tickets. Naxtech has partered with major players in the GDS industry to provide you with direct access or integration to the system, without middle men. Our efforts for this include not only GDS representation but also system integration with travel, tourism and hospitality/accommodation portals such as Booking.com and others.   <hr noshade="noshade" size="1">   <h1 align="left"> Portals<a name="portals" id="portals"></a> Business, Local Government, and Tourism - Healthcare, Recruitment, Real Estate </h1> Naxtech can provide comprehensive portal content management solutions for the Private Business, Local Government and Tourism sectors. With extensive experience in customised portal creation, maintenance and search engine optimisation Naxtech can provide a comprehensive solution to your organisation. Involved mainly in the area of tourism and local government, Naxtech, accurately identifies your business processes, required workflows and develops the right solution for you. Furthermore we have experience with portals in: <ul> <li>Healthcare and Pharmaceuticals</li> <li>Real Estate </li> <li>Recruitment</li> <li>Tourism (<a href="http://www.Visit-Santorini.com" target="_blank">Santorini</a>) </li> <li>Local Government (<a href="http://www.naxtech.com/_preview/gov/index.php" target="_blank">DEMO</a>) </li> </ul> <a href="http://www.naxtech.com/contact.asp"> </a> <hr noshade="noshade" size="1">   <h1 align="left">GeoSensor<a name="geo" id="geo"></a></h1> With GeoSensor you can track the location of your online visitors and handle or direct them appropriately. In essence this is a locations-database in Access-format together with an ASP detection and handlling script. Unlike other similar solutions a license of Geosensor is valid for an UNLIMITED number of CPUs, Servers or Websites. Things you can do with GeoSensor : <ul> <li>Use native language and currency</li> <li> Redirect web pages based on the user's location </li> <li> Prohibit user access, Disable password sharing</li> <li>Location-based Access and Spam filtering</li> <li> Minimise and reduce credit card fraud </li> <li>Filter access from countries you do not do business with </li> <li>Location-based Web log analysis and statistics </li> <li> Auto-selection of country on website forms or options </li> <li>Geo targeting for increased sales and click-through</li> </ul> Technical Requirements: Windows Server with ASP and MDAC/ODBC enabled. <ul> <li>No Annual Fees</li> <li>No per CPU/Server Licence</li> <li>Low Cost </li> <li>No software to install</li> <li>No DLLs to register</li> <li>Easy to customise </li> <li>Just upload and use </li> </ul> For more detailed reports that include information such as region, isp, long&lat, and netspeed we have partnered with IP2Location to offer a different licensing scheme which is server-based. <hr noshade="noshade" size="1">   <h1 align="left">Online Shops - eCommerce & Online Payments <a name="eshop" id="eshop"></a> Customisable e-commerce applications that meets your requirements.</h1> Naxtech can provide eBusiness and eCommerce solutions based on your exact needs. We have experience in: <ul> <li>Online payment systems and accounting integration. </li> <li>Database Integration.</li> <li>Search Engine Optimisation for online shops.</li> <li>Automated workflows.</li> <li>Multi-language and non-Latin-based e-commerce websites. </li> <li>E-Commerce sites that can scale from dozens to thousands of products. </li> </ul> <a href="http://www.naxtech.com/_preview/eshop" target="_blank">Demo Online Shop </a> <hr noshade="noshade" size="1">   <h1 align="left">Rental Manager <a name="rental" id="rental"></a></h1> Our Rental Manager software is an integrated car rental management, accounting and customer management application. It is a low cost all-in-one solution aimed at small car rental businesses. Its creation was based on lengthy research, consultations and even more lengthy discussions with businesses in the trade of car rentals. That way we ensured that the software does exactly what you want it to do. Features and Benefits: <ul> <li>Can Manage: <ul> <li> Pre-Bookings</li> <li> Bookings</li> <li> Customers</li> <li> Payments</li> <li>Car Information </li> </ul> </li> <li>Integrates accounting and booking information </li> <li>Can be easily backed up to help avoidance of file or computer damage. </li> <li>Helps you to keep track of expenses and income </li> <li>Eases forecasting for your business </li> <li>Lets you monitor partner performance </li> <li>Automatically calculates commissions</li> <li>Powerful yet simple reporting system that allows you to: <ul> <li>Record car maintenance (repairs, damages, etc)</li> <li>Record Card payments and commissions</li> <li>See Partner and Customer Loyalty</li> <li>Identify market and Seasonal Trends</li> <li>Make the best choices for your business </li> <li>Seek the best car and partner in your business </li> </ul> </li> </ul> <hr noshade="noshade" size="1">

Products and Services

Products & Solutions

GDS Representation
Get your hotel listed on: Worldspan, Galileo, Pegasus, Expedia.com, Travelocity, etc

Tourism Portals
Comprehensive content management solutions for the Local Government sector.

GeoSensor
Track the origin of your online visitors and handle or direct them appropriately.

Online Shop
Customisable e-commerce application that meets your requirements.

Services

Internet eMarketing
Search Engine Optimisation (SEO) and email marketing campaign management.

Internet Services
Web development, System Integration, Reservation systems & Online Payments.

Managed Hosting
Business hosting that lets you focus on what you do best: your business.

WebCasting-Streaming
Broadcast a live event, video or even live radio. Use video in your email campaigns.

Solutions for SMEs

Content Management
A powerful and user-friendly content management system for small businesses.

PC Telephone System
Answering service, telephony and fax automation application software.

Rental Manager
Car Rental application with integrated accounting, and customer management.

All-in-One web service
Website development, hosting, management and search engine optimisation.

Client Testimonials

"...very efficient and professional."
Hilton Hotels

Latest News

New Marketing presense of Naxtech in Nairobi, Kenya.
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Email marketing knowledge base.
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Government portal solution available.
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Download our eBrochure.
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Representation on GDS, ADS and IDS systems: Worldspan, Galileo, Pegasus, Expedia, Travelocity, Hotels.com, etc
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Specialists for: Internet solutions, Online payments, Search engine optimisation and internet-email marketing