Digital services and marketing for retailing no matter the country.
Retail and e-Commerce / e-Business
Retailing is a very large and diverse industry that contributes significantly to the overall economy, as well as something that we as consumers experience regularly as part of our everyday lives. Understandably, the retail industry attracts a lot of attention from governments, the media and consumer groups.
In recent years retailers have had to deal with increased levels of competition, the growth of the Internet, new forms of technology and consumers that are looking for better value together with higher quality service.
Retail has certainly developed in recent years to the point which now often includes social media, user reviews and user generated content, all playing a role in the decision making process.
We can help retailers in a variety of ways to:
- Improve and enhance their marketing strategy
- Analyse competitor activity
- Increase sales and brand awareness
- Gain powerful market intelligence
- Maximise visibility and exposure via several sales channels
- Distribute prices and product (eg. google product search)
- Obtain business intelligence and customer behaviour trends
- Enhance the customer experience
- ...and more
The services we can provide to these businesses include:
- Online Advertising and management
- Geo-Targetting and Geo-Location detection
- Third-party site integration
- Product distribution (eg. Google Product search)
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO) in multiple languages and countries
- Affiliate Marketing
- Email Marketing
- Customer Relationship Management (CRM)
- Website Development and Designing
- Web Analytics
- PR Distribution
- Online Distribution including GDS representation
- Software and Application development
- Social media monitoring and reputation management
- Online payments
- System integration (eg. with google commerce)