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Pharmaceutical brand increases HCP website visits duration by 50%.

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Case study - Pharmaceuticals and Healthcare

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servier - web development, seo research and search engine optimisation including pharmaceutical online marketing and seo

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Client: Servier Laboratories

- Pharmaceuticals
- Healthcare

- UK


Client:  Servier Pharmaceuticals  


What do Servier do?
Servier are a large Pharmaceuticals company established in 140 countries. They have a turnover of over 3.5 bn Euros with over 20000 employees. Their brand portfolio covers therapy areas such as Angina, Depression, Hypertension, Heart Attacks, Heart Failure, and High Blood Pressure.


What did Servier need?
Servier needed to promote themselves more effectively to the public and healthcare professionals. This had to be done without infringing advertising restrictions on Pharmaceutical products. nike free run 3 Specifically, Servier were also interested in ways of going about this, that would reduce their marketing costs while maintaining regulatory compliance.


What did Naxtech do?
We analysed the website, competition and a target list of products in detail. As a result we were then able to suggest changes to the copy and to the development code of the website in ways which adhere to the ABPI code of practice and pharmaceutical marketing regulations.


What was the result?
The HCP (healthcare professional) facing website saw increased search term visibility by 276%, and doubled Healthcare Professional traffic/searches. Traffic from members of the public also increased significantly accross the entire site. In addition, the time visitors spent on the website increased by 50%.  The marketing spend was decreased by 90% while the site remained regulatory compliant.


What did we supply?
Competition Analysis studies Organic SEO and web development



See for yourself: (members of the public) (healthcare professionals)




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